The Academy is led by F&I trainer Tony Dupaquier. The program includes workshops for personnel at all levels within F&I and sales operations, and is designed with today’s internet-educated shoppers in mind.
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
The acquisition brings together one of the nation’s largest broadcasters and one of the industry's leading digital advertising platforms. Officials said the combination of both companies could revolutionize the way TV and digital advertising work together.
Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
A study conducted in cooperation with the NADA concludes that dealers must collaborate more with automakers to fend off challenges to the current retail model.
In its monthly online survey of U.S. consumers, market research and consulting firm Morpace found that 17% of car shoppers would complete a car-buying transaction from start to finish on their smartphone.
The firm’s CreditPlus is an interactive credit application platform that instantly preapproves shoppers based on the dealer’s defined credit criteria. Consumers can also view their credit score and pick their payments.
ExitGadget uses custom algorithms and device tracking technology to determine when a website visitor is exhibiting signs of abandoning the page. It then delivers a customizable message designed to covert the site visitor into a sales lead.
CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.
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