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Millennials

Survey: Lack of Tech Has Millennials Avoiding Dealership Jobs

A new survey from Roadster shows that when it comes to millennials, the car business ranks just behind 'politician' and 'tax collector' as occupations they'd like to avoid.

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New Study: Generation Gap On Auto Ownership Is as Wide as a Highway

Teens say they're ready for car ownership, while parents disagree. The reason, a new study from American Honda Finance Corp. reveals, will make Baby Boomers shake their heads.

Millennial Car Buyers Busting Gender Stereotypes

Millennials are bucking the stereotype that women are damsels in distress and men are confident decisionmakers, according to new research from Edmunds.com.

Millennials Want to Buy Cars, Study Finds

Findings from the 2016 Credit Karma Millennial Report have revealed that 90% of Millennials throughout the country currently own a car or want a car.

3 Keys to Millennial Training

Dealers are using relatable content, brevity, and new technology to design new training modules for their youngest staffers.

Auto Financing Gaining Traction With Millennials, Study Shows

According to a new study from LendingTree, Millennials currently account for about 34% of total auto finance requests in the nation, a 7% increase from 2013. Memphis, Tenn., Milwaukee, Wis., and St. Louis were the Top Three cities where Millennials are seeking auto financing.

Consumers Prefer Brands With 'Social Good Campaigns,' KBB Says

Consumers not only prefer to buy from brands with social good campaigns, they expect auto manufactures to carry them out. According to a KBB survey, 64% of respondents expect automakers to carry out social good campaigns. An even larger percentage, 70%, would like to see more automakers promote social good campaigns.

Gen Z Prefers Face-to-Face Interactions, Test Drives, Study Shows

Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.

FICO Survey: Millennials Prefer to Avoid the F&I Office

Results of a survey conducted by FICO revealed that Millennials still seek the freedom and the convenience of owning their own car. They just don't want to finance their next purchase through a dealership.