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Mitsubishi

Mitsubishi North America Adds Xtime

Cox Automotive offering meant to elevate dealer service experience.

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Mitsubishi Gets More Aggressive on Electrification

Brand plans completely electrified lineup by 2035, including work with alliance partner Renault.

Mitsubishi Corp. Predicts Record Net Profit

Mitsubishi Corp. has raised its full-year net profit forecast by 21% to a record 1.03 trillion yen ($7 billion).

Tight Inventories Cause Brand Loyalty to Dip

Short supplies of new vehicles drove a dip in consumer loyalty of over 3 percentage points, according to Experian.

SAAR Dips to 16.6M in Watershed Sales Report

July deliveries increased 1.3% in the first monthly U.S. new-vehicle sales report to include none of the Detroit 3 automakers, but the seasonally adjusted annualized rate fell below 17 million for the fourth time this year.

FCA Proposes Merger With Renault

The chairman of Fiat Chrysler Automobiles is pushing a proposal that would merge the Italian-American carmaker with France’s Renault, creating the world’s third-largest manufacturer.

Dealer-FX to Drive Tier 3 Marketing for Mitsubishi Canada

Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.

Mitsubishi Rolls Out New Global Dealership Design

The rollout marks the first dealer facilities update initiative for the automaker in 16 years. Texas’ Lewisville Mitsubishi will be the first dealership to incorporate the new look, with 25 additional dealerships expected to replicate the new design by the spring of 2019.

Mitsubishi Names Fred Diaz CEO of North America

Fred Diaz previously served in Nissan’s commercial truck division. He succeeds Ryujiro Kobashi, who served as Mitsubishi North America’s president and CEO for the last four years.

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Renault Alliance Launches $1B Fund for Next-Gen Mobility

Alliance Ventures, a new corporate venture capital fund, will act as the main interface for startups, investors, and the venture capital ecosystem, and will prioritize open innovation in new mobility, including electrification, autonomous systems, connectivity, and artificial intelligence.

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