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Mobile Marketing

Pearl Technology Launches Proximity Marketing Platform for Dealers

The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.

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New EasyCare App Allows Dealers to ‘Own’ the ODBII Port

EasyCare is getting set to launch a new mobile app that will allow dealers to own the ODBII port in their customers’ vehicles. The connection will allow dealers to tailor service offers and alerts, as well as allow customers to perform a full health scan of their vehicle on their mobile device.

Dealers, OEMs At Odds Over Digital Ad Strategies, Netsertive Finds

Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.

Capture, Conquest and Close

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.

Facebook Now No. 2 Digital Ad Seller Thanks to Mobile Ad Growth

Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.

Cracking The Code

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Going Unconventional

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

Mobilize Your Dealership

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

The Many Uses of Mobile Apps

Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.