reputation management - Tagged Posts

Protect Your Reputation to Beat Your Competition

One of the greatest factors influencing the ability to attract new customers rests in managing customer reviews.

Positive Dealer Reviews Have Accelerated Over Last Two Years

Friendemic analyzed over 4.2 million franchise dealer review records from January of 2017 through August of 2019 and found that the number of reviews over 4 stars has grown as a percentage of all reviews.

The Importance of Online Reputation Management for Automotive Dealers

As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.

Podium Joins Kia Social and Reputation Platform

Podium has joined Kia Motors America as a preferred provider in the factory’s Social Media & Reputation Management Program for U.S. dealers.

Dealer-FX to Drive Tier 3 Marketing for Mitsubishi Canada

Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.

Reputation Butler to Shake Up the Online Review Game

The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.

Court Rules Yelp Must Release Identities of 7 Reviewers

Hadeed Carpet Cleaning filed a defamation suit against seven anonymous Yelp reviewers and subpoenaed Yelp for their identities. A Virginia court found that the website must release the identities because the reviewers might not be real customers, and therefore their reviews are not protected by the First Amendment.

Spotting a Fake Online Review

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Perception Is Reality

Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.

Use It, Or Lose It

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.