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Roadster

CDK Global Acquires Digital Retail Platform Roadster

Digital sales platform integration to equip dealers with Amazon-like experience for new and used vehicles.

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Drive a Digital Transformation

As digital retailing rises in popularity, a Roadster/NADA study examines the tactics and technology dealers can use to transform online sales.

Automakers Turbocharge Digital Retailing Adoption

With digital retailing, manufacturers see the opportunity to improve customer experience by empowering shoppers to buy the way they do in all other aspects of their lives – from the comfort of home.

The Silver Lining: A New Sales Model Emerges

Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.

Roadster Elevates Digital Retailing by Enhancing Its Robust Digital Sales Platform

With an industry focus on how to improve the customer experience as well as how to save time on each transaction, Roadster doubles down on holistic omnichannel commerce platform that will help dealers achieve these goals by focusing on each aspect of the sale.

Survey: Car Buyers Prioritize Experience Over Price

Roadster analysts say many American car buyers and lessees are wary of F&I product presentations and frustrated by lengthy, inefficient processes and a lack of transparency in pricing.

Roadster to Drive Toyota, MBUSA Digital Retail Programs

U.S. Toyota and Mercedes-Benz dealers will have access to factory-branded versions of Roadster’s Express Storefront online-to-instore commerce platform starting this month.

Roadster Launches Desking Solution

Express Desking integrates directly into a dealership’s branded Express Storefront, and allows sales agents to instantly message their desk managers, gain approvals on deal terms, and customize payment menu options without ever having to leave the customer’s side.

Virginia Dealer Rolls Out Roadster's Online Car-Buying Platform

McGeorge Toyota is the latest dealership operation to add Roadster’s Express Storefront digital retailing platform. The dealership refers to its new website feature as ‘McGeorge @Home.’

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Updated: Roadster Secures New Funding, Announces New Ties With Lithia, Lexus

The startup’s war chest now totals $30 million after securing $15 million in new funding. The announcement comes on the heels of two other major developments for the San Francisco-based startup, including new relationships with Lithia Motors and Lexus.