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Shift Your Service Brand to Drive Customer Loyalty

Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.

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Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

Good News for Dealers Who Love Bad News

Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.

Straight to the Source

ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

4 Elements of a Killer SEO and PPC Strategy

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

Flick Fusion, LT2 Partner on Dealer Video Solution

Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.

Haystak to Launch New Auto Dealer Website Platform

Digital marketing services provider is launching a new web platform designed to integrate Haystak Digital Marketing’s entire digital suite.

A Moving Target

Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.

Digital Marketing Dos and Don'ts

The one constant with digital marketing is that it changes… constantly. The challenge for car dealerships is keeping up with the ways in which digital marketing can help them discover and engage consumers, and turn