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Sales Tactics

Your Salespeople Are Being Outsold

Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.

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How to Escape the Tech Crunch

The dealership of the future will run on seamless technology platforms that eliminate the need for standalone solutions.

3 Things you Need to Know About AI

Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.

What Are You Teaching?

Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.

The Rise of the Consumer

G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.

No More Excuses

The editor convenes a dealer brain trust to tackle the product knowledge gap.

Sink or Swim

Former educator and oil field worker Cody Finney has survived and thrived at Lone Star Dodge Chrysler Jeep Ram.

The Lost Art

The editor has seen the good, the bad and the ugly version of the vehicle walkaround.

You Deserve a Promotion

Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.

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How to Perfect the Walkaround

A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.