Course addresses differences between EVs and internal-combustion vehicles, offers sales professionals best practices for every step of today’s EV purchase journey.
Dealerships must train sales managers in the basics then teach them to sell in the new digital world.
Since launching the program in early March 2020, enrollment has surpassed 900 dealerships, equating to more than 6,000 dealership employees.
Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.
Voters ranked American Financial & Automotive Services placed in the top three in six categories for the second straight year in the 2019 Dealers’ Choice Awards.
Are you hiring new sales staff? Ask yourself three key questions before you throw your latest recruit to the wolves.
A new Marchex study of 6,200 dealership sales conversations by Marchex finds the top 25% of performers listened actively, asked engaging questions, offered contact information, requested names, and were unfailingly polite.
GM explains the difference between sales superstars and sales divas and makes the case for special treatment — but only under certain strict conditions.
Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.
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