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6 Tips for Your Next YouTube Video

Digital marketing expert offers six surefire ways to boost leads from the videos you post online.

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FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

Flick Fusion, LT2 Partner on Dealer Video Solution

Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.

Flick Fusion Introduces Video Marketing Tool

The company’s Timeline Marketing tool allows dealers to quickly create banners and overlays for both new videos and existing videos on the Internet, then publish them to the dealership’s website, YouTube, third-party inventory sites and more.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Digital Air Strike Names Winners of Social Media and Reputation Awards

The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.

Opting In: Text Marketing

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Cal Worthington: Brand of Gold

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

YouTube Sensation: Google Auto Talks Video

Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.

At Your Service

The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.