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car dealer

Dealing Good Cheer

Here's how our dealers are celebrating the holidays at their stores!

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Multichannel Marketing Boosts Sales at Auburn Volkswagen

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Complying With Collections Laws

The magazine’s resident legal eagle ponders how laws governing debt collection apply to auto dealers.

Iowa Dealers Protesting Proposed Hike in Registration Fees

Despite opposition from state dealers, the Iowa Department of Transportation has proposed a hike in registration fees from 5 to 6 percent. The state dealer association claims the increase will hurt sales.

Scam Artists: Embezzlement in Car Dealerships

Enforcing accountability is the only sure way to prevent the embezzlement of dealership funds.

Avoid Panic Marketing

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

The Fix Is In: Tips for Building a Service-Only Website

Technology expert suggests building a service-only website to boost fixed-ops income.

Alabama's Forrest McConnell Elected NADA Chairman for 2014

The NADA has elected Alabama dealer Forrest McConnell to lead the association in 2014. Colorado dealer Jeff Carlson was elected secretary, and Florida dealer George Nahas was elected treasurer.

Cal Worthington Passes Away at 92

Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.

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Former Dealer Controller Pleads Guilty to Embezzling $100K

Frank Fletcher Ford in Joplin, Mo., is the latest victim of an embezzling controller who admits to stealing about $88K from the dealer, according to court documents filed in the U.S. District Court for the Western District of Missouri Southwestern Division.

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