Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
David Kim became a 30-car guy by building an impressive base of repeats and referrals among Korean-Americans.
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
With rock-solid processes and measurable goals, prepaid maintenance programs can help dealers keep more car buyers coming back and create limitless service and sales opportunities.
Dealer-FX's newly updated dynamic route sheet uses predictive analytics to help dealerships improve customer retention, streamline operations and drive repurchase loyalty.
IHS reported this week that brand loyalty among automotive brands has reached a 10-year high, with 13 brands also realizing 10-year highs in loyalty rates.
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
media brand