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Customer Retention

Trendy is Nice, But Don’t Forget the Basics of CRM

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.

Finding the Right Balance in CRM at Germain BMW of Naples

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Trendy is Nice, But Don’t Forget the Basics of CRM

Finding the Right Balance in CRM at Germain BMW of Naples

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