Infiniti dealerships treat its customers best, at least according to the newly released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Benchmarking study. Now in its 10th year, the study measures how car shoppers are treated at the dealership.
Back-outs are part of the dealership life. What’s your policy?
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.
Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.
According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.
A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.
The art of selling additional cash down payments takes on added importance during the holiday season.
Facilities expert shares five design trends that are driving sales and service at dealerships nationwide.
Haystak Digital Marketing earns Google AdWords Premier SMB Partner Award for customer satisfaction for second year in a row.
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