Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.
Relying on email alone will not lead to confirmed appointments or sales.
VehicleSpection has launched a service that provides dealerships with on-site, professional inspections of certified used vehicles.
HookLogic announced that its AutoHook suite of products is on track to deliver over 700,000 leads and is trending toward 100,000 walk-ins for its auto dealer clients in 2015.
TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.
Using Autobytel’s SaleMove, Scion customer service representatives can co-browse directly with Scion.com customers, using chat and video capabilities.
Kia Motors America will allow dealers to invest in HookLogic's Mobile2Show lead targeting software using 2015 Dealer Advertising Support funds.
The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.
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