lead generation - Tagged Posts - Auto Dealer Today

Can I Be Direct?

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

AutoHook on Track to Provide Over 700,000 Leads in 2015

HookLogic announced that its AutoHook suite of products is on track to deliver over 700,000 leads and is trending toward 100,000 walk-ins for its auto dealer clients in 2015.

TrueCar Dealer Enrollment Hits All-Time High

TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.

The New Old Guard

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

A Fool’s Errand

The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.

Three Bright Ideas for Low-Cost Leads

In 2015, more dealers will use conversion pages, marketing automation and exit intent technology to drive sales and reduce their ad spend.

Autobytel Unfazed by AutoNation’s Stance on Third-Party Leads

Autobytel executives said that despite talk of AutoNation and other dealer groups moving away from third-party lead providers, the company has seen a 26% increase in third-quarter revenue thanks to its lead generation services.

Dealer United Selects Trilogy SmartLeads as Lead Provider

Dealer United has selected Trilogy SmartLeads as its third-party auto lead provider. SmartLeads qualifies vehicle leads with a patented scoring engine.

AutoNation Sets F&I Record, Puts Lead Providers on Notice

F&I gross profit per vehicle retailed reached a record $1,407 for the nation’s largest dealer group, but the achievement was overshadowed by the warning executives issued to lead providers.

BDC Spells Success at Mike Anderson Chevrolet

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.