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mobile

Talk Is Cheap — Unless It’s Personal

The next phase in digital marketing is intelligent messaging, an emerging technology that allows dealers to customize marketing efforts down to the individual buyer.

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3 Reasons Smartphones Are the Secret to Service Success

Auto dealers are using the smartphones in nearly every customer’s pocket to capture and retain service business with a friendly and familiar interface: dealer-branded apps.

321 Ignition Launches Millennial-Targeted Mobile Sales Platform

A ‘revolutionary’ Seattle startup was founded to help auto dealers adapt to the unique shopping habits and showroom demands of millennial and Gen Z buyers.

DealerSocket Unveils Next-Generation Website Platform

ENGINE 6 is an upgraded website builder tool offering drag-and-drop functionality to eliminate the need for coding. It's optimized for mobile and features a multi-device preview mode. The website platform is being initially offered to independent and BHPH dealers.

Edmunds Launches Mobile-Optimized Ad Solution

Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.

Edmunds: Car Shoppers Don’t Focus on Rock-Bottom Price

Most car shoppers don't fixate on a rock-bottom price, especially if they can avoid long and tense negotiations with fair upfront pricing, according to a report from Edmunds.com.

Online Marketing: On the Brink of Innovation

Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.

Dealertrack Debuts DMS 2.0

New graphical user interface and enhanced mobility are among the key features of Dealertrack DMS 2.0.

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