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Sales Tactics

Starting in Gear

Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.

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Life Among the Elite

Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.

When Is It Safe to Assume?

GM explains why some assumptions are par for the course and others can cost you business.

Open-Source Selling

Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.

4 Reasons Why Your Offline Strategy Matters Online

Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.

Elevate Emotions and Excitement Part 2

Mastering certain words, phrases, metaphors and similes will add power to your sales process.

Can I Be Direct?

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

How to Elevate Emotions and Excitement

Use the subtle and not-so-subtle emotional clues every customer divulges to get them excited about the vehicles and features you know they’ll love.

A Day to Remember

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

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Increase Your Closing Ratio by 20%

Time-honored strategies can still have a profound impact in the Digital Age.

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