Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Jason Heard offers six ways to decide whether you need to focus on adding gross or selling more vehicles.
Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.
Time-honored strategies can still have a profound impact in the Digital Age.
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
The Next Up announced integration with the LightSpeed Virtual Trainer interactive web-based training platform to bring better on-boarding and training experiences to clients.
A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.
GM says pressure from consumers and regulators will force sales pros to abandon their lifelong reliance on ‘closing’ tactics.
Joe Verde Sales and Management Training announced a new book for dealers by Joe Verde called “Double Your Net in Just 90 Days.” The book focuses on how dealers can turn sales into new profit.
The Swedish automaker plans to sell vehicles online across the globe as part of a new marketing strategy. The digital push will complement Volvo’s existing dealer network, officials said.
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