The integration of Black Book’s data is expected to help Lightspeed EVO users realize stronger profit potential with a more precise valuation process for trade-in motorcycles and powersports vehicles.
Kelley Blue Book's new 'Get New Car Smart" marketing campaign is designed to reposition the brand away from being the used-car pricing and valuation destination to the go-to resource for new-car shoppers, company officials said.
By leveraging Black Book’s pricing information, DRIVIN will create used-car trends and analysis to educate and help dealers make smarter buying decisions.
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