Your F&I pros are experts at securing financing for all types of credit-challenged customers. Drive traffic and capture more leads by demonstrating that same expertise on your website.
Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.
Technology expert suggests building a service-only website to boost fixed-ops income.
Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.
Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
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