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Out of the Box: How to Introduce F&I Early and Often to Increase Penetration Rates

Out of the Box: How to Introduce F&I Early and Often to Increase Penetration Rates

Access Now
Out of the Box: How to Introduce F&I Early and Often to Increase Penetration Rates

Despite evidence that having prior knowledge of F&I products results in a much higher rate of purchase, dealers are still waiting to bring up F&I products until they're with buyers in “the box.” But by the time you’re in the F&I office, it's time to drive home the value of service contract coverage, not introduce it for the first time.

In this white paper, learn how to adopt a strategy that aligns with how customers make purchasing decisions by introducing customers to their F&I options early and often. Download your copy and uncover:

  • How to introduce your F&I options early, when customers are most comfortable making decisions
  • Why customers may not take the next step in the buying process—and what you can do to earn their trust
  • How to maximize your profit potential with one key sales technique

By GWC Warranty