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Implementing a Metal-Moving Omnichannel Strategy

August 16, 2018

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Auto Dealer Today

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Implementing a Metal-Moving Omnichannel Strategy

Originally aired: Thursday, August 16, 2018 ● 11:00 AM PT/2:00 PM ET 

Did you know that, according to Facebook, more than 2 billion messages are exchanged every month between consumers and businesses, and that more than half of all customers prefer to message businesses on Facebook Messenger than actually call a customer service phone line? And according to Dimension Data, 9 out of 10 consumers prefer messaging to communicate with business, but only 48% of businesses are equipped to connect with customers through a message.

View this on-demand webinar today to learn how the customer journey has changed and what your dealership needs to do to stay engaged at key customer touchpoints.

Key Takeaways:

  1. Discover the preferred communication channels of today’s car buyer
  2. Learn how to turn Google Click-to-Message and Facebook Messenger into a sales driver
  3. Get 6 tips for improving the customer experience using messaging


Dan Wright, Head of Automotive Division, Podium

Brooke Grant, Product Marketing Manager, Podium