DealerTrack To Receive Certification to Securely Exchange Dealership Data between a Reynolds DMS and DealerTrack Inventory and F&I Solutions

DAYTON, Ohio, and LAKE SUCCESS, N.Y. – The Reynolds and Reynolds Company and DealerTrack, Inc., today announced that the companies will develop new certified interfaces between their solutions, as part of the Reynolds Certified Interface (RCI) Program.

Extending their long-standing relationship and commitments to providing the industry with compatible interfaces, the companies will develop certified interfaces between the Reynolds ERA® DMS and the DealerTrack AAX, eMenu and Salesmaker solutions. The new interfaces are in addition to certified interfaces with Reynolds’ DMS and DealerTrack’s credit application processing and eContracting solutions.

The RCI Program provides a standardized approach to handling dealership data from a Reynolds DMS in a safe, secure, and verifiable manner, which improves the security and supportability of interfaces for both dealerships and third-party vendors.

“Delivering secure and reliable certified interfaces between the various systems that a dealership may use is critical to their success and the smooth running of a dealer’s operations,” said Raj Sundaram, senior vice president, DealerTrack, Inc. “With this certification, we can ensure that our common dealer customers will be able to securely and seamlessly exchange information between DealerTrack’s F&I solutions and the Reynolds ERA DMS platform.”

DealerTrack is committed to supporting dealer’s technology needs through its OpenTrack program that enables secure, real-time and seamless integration between systems running in a dealership and DealerTrack systems and solutions.

Since 2005, Reynolds and Reynolds has been working with dealerships, OEMs, and other software providers in the automotive industry on the safe, secure, and verifiable exchange of dealership data with a Reynolds DMS.

“While Reynolds and DealerTrack remain competitors, cooperating on developing certified interfaces between our solutions is in the best interest of our mutual dealership customers,” said Trey Hiers, vice president of Marketing for Reynolds. “And, that’s who both our companies are serving in the most efficient and most effective ways possible. For Reynolds, this is one more example of our focus on developing the technologies that help improve dealership productivity and deliver results for dealers.”

The Reynolds approach to data management provides a number of methods for dealerships to work with the vendor of their choice in a safe, secure, and supported manner in handling dealership data. This includes the Reynolds Certified Interface (RCI) Program. Visit the Reynolds Data Management website:  

About DealerTrack
DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network, connecting approximately 17,000 dealers with over 900 lenders. Our Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our Sales and F&I solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack’s Compliance Solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers ALG and Chrome Systems. For more information, visit

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (