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Leverage Your Factory’s Marketing Tools

Lexus used virtual reality, augmented reality, and other advanced digital marketing tools to...

Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.

Article

The Federales Are Watching

The Federales Are Watching

There is a palpable sense of relief among dealers at the end of the CFPB era, but the FTC, DOJ, and state attorneys general are actively taking up the once-feared bureau’s cause.

Article

4 Service Revenue Leaks You Need to Fix

4 Service Revenue Leaks You Need to Fix

Recapturing lost revenue is the first step toward fixed ops profitability. Use this four-step process to reduce or eliminate wasted tech hours, declined services, inefficient scheduling, and lost tire sales.

Article

Q&A: You Should Shred That

Q&A: You Should Shred That

Document and device security expert Ann Nickolas believes auto dealers need a strict policy and process for handling, storing, and securing your customers’ personally identifiable information.

Article

Q&A: What Is the Future of F&I?

Q&A: What Is the Future of F&I?

Software experts Jason Barrie and Marie Knight share advice for dealers and F&I professionals seeking new ways to drive production and enhance customer service in a department whose future is difficult to predict.

Article

So You Need a New Agent

So You Need a New Agent

AUL Corp.’s Bryan Nieves offers advice for dealers who are in the market for a new agent, including what to look for in an F&I training program.

Article

How to Futureproof Your Dealership

How to Futureproof Your Dealership

Prepare your sales and service departments for the next generation of dealership customers by modernizing your communications, rethinking your ad spend, and training managers and staff for success in a high-touch world.

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