If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.
Dealers need to use the best pesticides available to avoid the perils of regulatory pests.
Football is back, and fans are ready to fill stadiums across the country. Geofenced ads are a cost-effective way to reach them before, during, and after the games all season.
Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.
AutoPay+PERKS combines US Equity Advantage’s biweekly loan payment service with an incentive to encourage car buyers to have service work performed at the selling dealership.
Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
CarNow CEO Andrew Park shares how dealers can advance automotive digital retailing.
A lender’s best strategy is to recognize potential fraudulent situations as early as possible and set up procedures to guard against losing its interest in the car through a lien sale.
The ingredients of a successful digital marketing strategy include a multichannel approach, personalization, an expert partner, and the timing to deliver the right message at the right time.
Profitability is the ultimate goal of any business, and dealerships are no different. How does a dealer maximize revenue with limited inventory and without sacrificing profitability in the future?
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