Marketing moves fast. The tools, tactics, and technologies that were effective just a few years ago have given way to new approaches that prioritize personalization. It’s no longer all about the business—it’s about what your business can do for your shoppers.
Mergers and acquisitions are part of the business cycle and have taken a strong hold in the automotive industry. It’s a great time for both growth and expansion.
Each of these trends illustrate continued strong growth for F&I product potential and sales for today’s auto retailers of all sizes and focus of new and used.
Vehicle subscriptions can be a terrific way to get consumers into the vehicles they need and grow EV adoption.
By differentiating their dealership in the digital realm, dealers can stay top of mind and win market share.
Initiating a succession plan will bring relief in clarifying your goals and creating strategies that maximize the value of your business and legacy.
Opportunity will knock in the second half of 2022, but industry leaders still recommend those in retail automotive and F&I proceed with caution.
Soft pulls can strengthen consumer confidence and trust in making the right decision, and since they aren’t locked into anything, they can resume shopping and even assess varying price ranges.
Service contract sales can happen in the service lane when dealers tap into this potential, says Jim Fisher, assistant vice president of Dealer Programs for AGWS.
With these advertising strategies in mind, dealers focusing on promoting electric vehicles will gain a leg up on the competition and electrify more interest in their local markets.
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