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How to Keep Remote Customers Engaged
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
More people are shopping for used cars and trucks, and that has created an opportunity for franchised and independent dealers to offer a bevy of F&I products uniquely designed to help many of these car shoppers.
As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.
Agents and dealers should be taking time to review their complete lineup of F&I program offerings and portfolio of services to ensure they have the right makeup of value-added products for customers.
When the pandemic subsides, I am convinced that the recent lessons learned will give the automotive industry new opportunities to thrive.
The best way to counter long-term changes in consumer behavior is by embracing change through innovation.
Keeping your vehicle inventory safe from thieves, vandals, and other criminals is critical, but not all security strategies are equally successful.
It's your time to embrace behavioral data, discard outdated models, and change your data paradigm. Anything less limits a dealership's ability to both survive this crisis and then navigate the recovery on the other side.
Brands work hard to form emotional connections with consumers, and brands that haven’t established an authentic identity are paying the price when the statements they make don’t ring true with what their customers think and feel.
In order to keep up with a rapidly changing industry, dealers need to find new operating efficiencies and build connections with the communities they serve, if they expect to stay a step ahead of their competitors.