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Using Text to Deliver a Better Customer Experience

Using Text to Deliver a Better Customer Experience

J.D. Power SSI and CSI Study Explores the Power of Text Messaging. Learn why consumer preference for texting has increased 61% in five years, see how leading brands boost service satisfaction 26 points, and gain insights to improve your customer loyalty by up to 64%.

Out of the Box: How to Introduce F&I Early and Often to Increase Penetration Rates

Out of the Box: How to Introduce F&I Early and Often to Increase Penetration Rates

It’s time to adopt a strategy that aligns with how customers make purchasing decisions by introducing customers to their F&I options early and often. Dealers can build better relationships with customers by becoming their allies, working from the start of their journey to help buyers understand the importance of the protection plans offered at the dealership.

The Digital Retailing Revolution: How to Transform Your Dealership to Support a Customer-Centric...

The Digital Retailing Revolution: How to Transform Your Dealership to Support a Customer-Centric Culture

Developing a successful digital retailing solution takes more than just the right software—today’s buyers want an experience that's both online and on their terms. To get the most out of their digital efforts, dealers need to shift to a culture that puts the buyer first. Transform the way you do business with these fundamental changes, designed to help you develop a customer-centered strategy that delivers transparency, convenience, and value.

How to Select a New CRM or DMS

How to Select a New CRM or DMS

Every dealership has a customer relationship management and dealer management system in place, but are you running one geared to how you did business yesterday, or one that will drive your growth tomorrow?

Top News of 2019

Top News of 2019

For dealers, F&I professionals, agents, and P&A executives, 2019 was a year to remember. Get caught up on 12 months’ worth of industry news with this review of our most-read stories, starting with a Carvana-size shakeup and continuing with big deals, big lawsuits, and big gains for the F&I segment.

Auto Dealer Today - Top Articles of 2018

Auto Dealer Today - Top Articles of 2018

Auto Dealer Today covers a variety of topics throughout the year, from national trends and compliance news to best practices. Here, you’ll find our most popular content of 2018.