auto dealer in black and red logo
MenuMENU
SearchSEARCH

BHPH Dealers Gain a New Advantage with Zoombak’s Locate Assist™

Zoombak®, a leading provider of GPS tracking devices, recently announced the launch of Locate Assist™, a new feature for the company’s buy here pay here product, Zoombak GPS Recovery™ Finance Track. This new feature will give buy here pay here dealers an advantage they didn’t have before in tracking their vehicles.

by ADM
March 3, 2010
2 min to read


Zoombak®, a leading provider of GPS tracking devices, recently announced the launch of Locate Assist™, a new feature for the company’s buy here pay here product, Zoombak GPS Recovery™ Finance Track. This new feature will give buy here pay here dealers an advantage they didn’t have before in tracking their vehicles.

With Locate Assist, if a Zoombak device is unable to lock onto a GPS signal—for example, if a vehicle is inside a parking garage or other structure—a proprietary algorithm allows the device to use cell tower data instead to determine the vehicle’s location. Depending on the number of cell towers in the area, Locate Assist generally shows users a device’s location within a radius of 150 yards, three-quarters of a mile or a mile-and-a-half.

Ad Loading...

“Zoombak is the only buy here pay here solution that offers Locate Assist, which allows for indoor tracking of skips,” said John Cullen, director of marketing for Zoombak. “This is something that has not been available before and will not be generally available [elsewhere] but because of the relationships we have with our sister company and our carrier, we’re able to offer this amazing feature.”

Buy here pay here dealers gain a definite advantage from this technology. Cullen estimated that the addition of Locate Assist will improve locate success rates to 96 percent or higher. The feature adds even more value to the Finance Track product at no additional cost to dealers. The upgrading of devices will begin this week.

Zoombak GPS Recovery Finance Track offers BHPH dealers on-demand, real-time location of vehicles through an easy-to-use Web interface. Each device is equipped with disconnect and power-off alerts as well as a three-day battery backup, so if someone finds and disconnects the device, the dealer will immediately be alerted and still has three days to locate the device. Zoombak GPS Recovery Finance Track service plans are available for one, two or three years and offer BHPH dealers a cost-efficient and highly effective means of protecting their collateral.

For more information on Zoombak GPS Recovery Finance Track, call 877.223.0415 or visit www.zoombakgpsrecovery.com

Subscribe to Our Newsletter

More Dealer Ops

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
Ad Loading...
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
Dealer OpsAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →