auto dealer in black and red logo
MenuMENU
SearchSEARCH

Don’t Let the Good Ones Get Away

Whether it’s fear, indecision or something else, don’t let it stop you from taking risks in order to expand your future.

April 5, 2024
Don’t Let the Good Ones Get Away

Seize opportunities when you recognize the good ones.

IMAGE: Pexels/Anıl Karakaya

2 min to read


I never learned to work a straight drive, as they call it from where I’m from in North Carolina – otherwise known as a stick, or manual, shift.

I even had the motivation at one point. As a teenager, I drove a Nova handed down from my two older sisters but longed for a car of my choosing. I liked the Volkswagen Beetle, or my pet name for it: bug. So when I saw an ad for a freshly refurbished one, I went for a test drive.

Ad Loading...

My hopes were dashed when I got to the owner’s house, though, and learned that this bug wasn’t an automatic. In my still-developing mind, all cars had automatic transmissions.

The bug sat all shiny and new looking with its cream-colored shell, like an Easter egg that I didn’t have to search for. Its interior was immaculate, and the price was right, even for my minimum-wage income, though I don’t remember the exact amount.

So, at the owner’s encouragement, I took it for a spin as he sat beside me in the front passenger seat. As it turned out, he’d actually configured the car’s transmission as a combination automatic-manual, or manumatic, so all I’d need to do is operate the clutch. I did so uncertainly as we jerked through the streets of Statesville with his help.

Though I badly wanted this classic car, more than I wanted the bright yellow Honda Prelude I’d seen in a magazine, I ultimately decided to pass on it because I feared regretting the purchase when the “new” wore off and I was left to work a little harder to get around town.

Looking back, I wish I’d taken the chance and bought it. How much do we miss in life because we’re afraid of the consequences of risk? I’d hate to calculate my loss.

Ad Loading...

The thought of it leads me to my point for dealerships: Seize opportunities when you recognize the good ones, like 2024 TIME Dealer of the Year Rita Case did as a teenager herself. Learn her backstory in this issue.

What is your VW bug? Maybe it could jumpstart your career, your business or your whole life.

ABOUT THE AUTHOR

Hannah Mitchell is executive editor of Auto Dealer Today. A former daily newspaper journalist, her first car was a hand-me-down Chevrolet Nova.

Subscribe to Our Newsletter

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →