Lead Time
These four services were designed to help dealers create new sales opportunities and upsell customers.
Remote Showrooms
GoMoto is a new lead-generation tool designed to capture in-market car buyers at shopping malls and other high-traffic areas. Dealers pay to display vehicles at GoMoto’s “test drive centers,” where shoppers can use kiosks to access dealer websites, take vehicles for test drives and make appointments to visit dealerships. www.shopgomoto.com
Time Saver
Rapid Recon was designed to help dealers reduce the time required to put trade-in and auction units on the lot. An online reconditioning process monitors trackable info in real time, making techs and managers accountable, reducing average turn and giving dealers more selling days, according to the company. www.rapidrecon.com
Tire Sales Tool
Dealer Tire and Xtime have joined forces to offer dealers a new way to sell tires. Dealer Tire’s catalogs have been synced with Xtime’s tablet-based Check-In 7 platform, allowing service advisors to present customers with vehicle-specific tire recommendations, availability and pricing. www.dealertire.com www.xtime.com
New Online Credit App
Credit Miner’s Virtual Credit Consultant allows car buyers to submit a “soft pull” credit application that does not require them to share their date of birth or Social Security number, according to the company. The tool was designed to provide dealers with estimated credit scores as well as full reporting and a customizable interface. www.ecreditminer.com
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The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
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