Value Added
Check out four products and services that were designed to benefit dealers and customers.
Capture PHANTOM Car Shoppers
NabThat was designed to allow dealers to interact with, capture, and sell to consumers who are otherwise reluctant to fill out lead forms. Dealers can capture up to 30% of Web traffic with NabThat’s Website Dealer Widget, according to the company. Car buyers can use the system to make an offer on a specific vehicle or schedule a test drive. www.nabthat.com
New Referral Program
SendMeAFriend, which is integrated with AutoStar Solutions’ DMS, was designed to generate leads by leveraging and rewarding recent customers. Dealers ask sold customers to enroll in the referral program and share the names of potential prospects, then pay referring customers for any closed business. www.sendmeafriend.com
Eco-Friendly Protection
Eckbond’s “Ultimate” suite of protection products includes paint, interior, dent, wheel, glass and more. The lineup was designed to offer car buyers a suite of valuable, eco-friendly products and is available to dealers and agents with no investment or start-up cost, according to the manufacturer. www.eckbond.com
The Next Up Adds Alerts
The Next Up has added a feature that alerts sales managers via cell phone when a sales rep takes a new guest. The system allows managers to assist sales staff early in the process and more often, creating the opportunity to boost closing ratios and gross profits, according to the company. us.thenextup.com
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