I do not believe that “dealer row” is always the right place to be. Your local zoning may dictate a concentration of automotive retail and repair facilities into one area of your city or town. If you have the flexibility to choose otherwise, here are my thoughts.
Your site is not only competing with others in your market, but every other site the visitor has seen and will see in the future. Does your home page match up to that competition?
For special finance dealers and BHPH dealers, the most important aspect of your dealership website is the online credit application. If you do not have one on your website, you are wasting your money and time online.
Charley Pompey - Picture this: you leave your office on a Monday night and the last thing you do is make sure your desk is clear and ready for the next day. On Tuesday morning you find five completely filled out and signed credit applications from customers neatly arranged on your desk.
Charley Pompey - Once upon a time, there was a BHPH dealer who fell asleep in his office under the spell of a wicked customer. When this buy here pay here dealer fell asleep, he began to dream that he could sell his cars for anything he wanted to. He and his employees knew the BHPH business and did not need to change the way they did things or educate themselves on the business.