Darin George - If there were a prize for the most asked question in car sales, “What’s your Best Price?” would get it hands down. How you handle this question will determine IF you sell the vehicle and IF you maintain any gross profit ...
Darin George - ... the customer will still listen to you and follow you all around the dealership. Because you’re the first sales person that has told them what they have been waiting to hear. They love you ...
Darin George - There is an old saying; the easiest customer to sell to is one that you have already sold to. The sold customer follow-up is the single-most important aspect for long term success of a sales representative and the dealership they work for ...
Darin George - Your customers have already made the decision to look and possibly purchase a new vehicle when they enter your dealership...
Darin George - There is an old saying in the car business...“the customers that pay more are your best and happiest customers for life”.
Darin George - Giving a customer our best price to shop around with can be done by the receptionist or a salesperson with a heart beat ...
Darin George - Never write down the first or second number the customer says because it will give them hope ...
Darin George - Never forget how you felt when you bought your first car. The emotional intensity level of the customer is at its highest, and how we proceed will determine if we sell the vehicle ...
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