In Favor of Shop-Click-Drive
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
David Kain - For some dealers, the Web site remains the proverbial red-headed stepchild of their marketing efforts. Most people by now know they have to have one, so what they do is set it up, and put it in the hands of a low-level employee and hope for the best. After all, you and your sales team have more “important” things to do, like greet customers who ...
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