Marla Belson - Clank—I could hear the heavy sound of the dead bolt locking the front door after the last customer of 2008 drove off. As the handful of us sat watching the taillights cross the curb, I thought the showroom windows would fog up from everyone letting out a collective sigh of relief.
Marla Belson - Having absorbed all of this information, I now begin the task of building a new multi-franchise special finance department. This looms as an overwhelming project and a huge responsibility. In anticipation of this new project, I am drawing from the experience of and knowledge shared by my peers.
Marla Belson - We all get that overwhelmed feeling when thinking about the state of economic affairs in America today, and if you are there, you’re probably not going to like what I am about to tell you. In fact, not at all.
Marla Belson - “Some of us will do our jobs well and some will not, but we will be judged by only one thing—the result.” – Vince Lombardi
Marla Belson - No matter how you cut it, the ultimate accountability will always be your bottom line. The salespeople’s paychecks are their report cards. The doc is ours.
Marla Belson - Advertising and marketing are my favorite aspects of special finance. Most of us who have been working in this field for a while have developed a certain passion for specific kinds of marketing. My passion lies with direct mail and Internet leads.