Brent Carmichael
Executive Conference Moderator
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Brent Carmichael - Is a CRM right for you? Maybe a BDC is what you need. Whether they realize it or not, all BHPH dealers have some form of both, or at least they’d better if they want to survive.
Read More →Brent Carmichael - For those of us in the BHPH world, the weather for 2010 looks to be mostly sunny with a few clouds here and there and a slight chance of a shower or two (very similar to what we saw in 2009).
Read More →Brent Carmichael - The main focus for BHPH dealers in the NCM BHPH 20 Groups program for 2009 was cash management. They looked to maximize cash flow to fund growth and/or reduce reliance on borrowed capital.
Read More →Brent Carmichael - Merriam-Webster defines advertising as “the action of calling something to the attention of the public especially by paid announcements.” It defines marketing as “the process or technique of promoting, selling, and distributing a product or service.” Similar, but different.
Read More →Brent Carmichael - Availability of cash is definitely not as prevalent as this time last year. The good news is that it is still available in the BHPH industry unlike some of the other unfortunate industries. It’s just not as easy to find or secure, not to mention afford, since the rates we enjoyed a year ago no longer exist ...
Read More →Brent Carmichael - An effective BHPH Web site should have two primary goals: 1) to generate leads in the form of credit applications and/or contact information and 2) to collect money. Trying to do or be more will be counterproductive. Research has shown that today’s surfers have a tendency to exit sites that are too ...
Read More →Brent Carmichael - How would your collection department CSI (Customer Service Index/Indicator) measure up to everyone else’s in the BHPH industry? Most BHPH operators haven’t given it a second thought. As yet, there hasn’t been a...
Read More →Brent Carmichael - It’s that time of year again. Time to make hay while the sun is shining, so to speak. It’s tax time. And if the competition for those tax dollars hasn’t challenged BHPH dealers enough, the current economic conditions have not made the pursuit ...
Read More →Brent Carmichael - Technology touches many facets of the buy here pay here industry. Video surveillance, starter interrupt/GPS and software are the most popular areas for technological discussion in BHPH. These three areas seem to be ...
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