Gene Daughtry
General Manager
ADT Magazine
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Dealer Gene Daughtry discusses the significance of having a motivated and well-functioning team of individuals in your dealership.
Read More →Gene Daughtry - What business are you in? I think that is your first marketing question. I believe you need to decide what you are doing. Are you a BHPH operation that will sell some vehicles for cash, or are you a retail store that will carry the note on some cars? I know they are both “the car business,” but the marketing for each business model is very different.
Read More →Gene Daughtry - Good people—in any business, this is a requirement. Your front-line people have to create a welcoming atmosphere so folks coming into your business feel comfortable. As the owner or manager, you have to work hard to train your people to represent your company the way you intended.
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