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Greg Goebel

President/Trainer

Articlesby Greg GoebelAugust 25, 2006

The Eighth Essential Element: Systems - Tying it all Together

Greg Goebel - As I have stated all along, Special Finance is not rocket science. I don’t know of any area...

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Articlesby Greg GoebelAugust 25, 2006

The Seventh Element: What You Don't Know Can Get You Into Trouble!

Greg Goebel - Compliance is not a subject that anyone really wants to hear or read about - until they need it – which is generally too late...

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Articlesby Greg GoebelAugust 25, 2006

The Sixth Essential Element: Advertising and Marketing - Getting Them in the Door

Greg Goebel - With the benchmark front-end gross being $2597, that would mean approximately $260 per SF unit sold...

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Articlesby Greg GoebelAugust 25, 2006

The Fifth Essential Element: Structuring the Deal

Greg Goebel - ...step in the Special Finance sales process is to be able to identify the SF customer at the onset of the sale...

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Articlesby Greg GoebelAugust 25, 2006

The Fourth Essential Element: Lenders - Your Partners In Special Finance

Greg Goebel - Are you a franchise store or an independent?...In any case, you have to have the lenders...

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Articlesby Greg GoebelAugust 25, 2006

The Third Essential Element: Special Finance Department Personnel You Can't Do It Without Good People

Greg Goebel - First, let’s look at sourcing new Special Finance sales people. Where do we look for them?...

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Articlesby Greg GoebelAugust 25, 2006

The Second Essential Element: The Importance Of Inventory

Greg Goebel - I will address the fact that people often bristle when I state that I believe that inventory is more important than personnel...

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Articlesby Greg GoebelAugust 25, 2006

The First Essential Element: Commitment The Foundation Of The Special Finance Department

Greg Goebel - It is also something that is identified as a component for success in virtually every other department in the dealership...

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