Jennifer Murphy Bloodworth
Senior Assistant Editor
ADT Magazine
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Jennifer Murphy - The OEM accessory market, according to Marketing Worldwide Corporation, is an estimated $182 billion market and is expected to be a $200 billion dollar market by the end of this year...
Read More →Jennifer Murphy - Successfully carving out a niche can take years—even decades. For three independent dealers, differentiating themselves from the stereotypical car lot and focusing on a specific niche has paid off.
Read More →Jennifer Murphy - Long arm statutes are state laws, so even though each state’s long arm statue is based on the same principle, they are not written or interpreted exactly the same...
Read More →Jennifer Murphy - As most dealers know, when you make particular claims (what the FTC refers to as “trigger terms” or “trigger claims”) in advertisements of any kind, disclosures are required ...
Read More →Jennifer Murphy - Since a Chevrolet franchise was included in the purchase agreement, GM had to approve the buy-sell agreement between Sims and Dealer John O’Brien. Before GM would approve it, Sims had to draft a proposal that included pro forma sales...
Read More →Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...
Read More →Jennifer Murphy - When opening a lot, several things need to be considered. Location, personnel, training, procedures, necessary forms, inventory, advertising and much more are on the to-do list...
Read More →In early December, Ford released that the previously reported $18 billion borrowing limit was increased to $23 billion.
Read More →Jennifer Murphy - Within 15 minutes ... a Microsoft Alert e-mail and text message notifying him of the lead...
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