Jennifer Murphy Bloodworth
Senior Assistant Editor
ADT Magazine
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“Amazing,” “wonderfully executed,” “super,” “great,” “fabulous,” “educational”—all of these are words used to describe the 2011 Special Finance Conference.
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This year marks the eighth annual Auto Finance Survey administered by Auto Dealer Monthly, and many positives were found in the results.
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Having the wrong person in charge of special finance can cause everyone problems, which is a lesson Sharpnack Chevrolet Buick in Willard, Ohio, learned the hard way. Fortunately, the dealership now has the right person in charge—Mike Mandato, special finance manager.
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Buy here pay here dealers are taking notice of how the Internet is affecting business and using it to their advantage. Three dealers go into detail about how they’re using the Internet to improve different aspects of their operations.
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At Bergeron Auto, compliance is taken seriously. Dealer Denis Bergeron discusses why his dealership in Metairie, La., takes a proactive approach to maintaining compliance.
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Dealer Jill Merriam Dulitsky decided in late 2010 to take a closer look at her stores’ special finance departments. The steps taken to effect improvements in SF at Key Hyundai ultimately benefitted the dealership’s overall operations.
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Throughout 2011, used vehicle buying has been difficult for dealers. Five used car buyers share how they’re finding vehicles.
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When the going gets tough, the tough get going. At Grogan’s Towne Chrysler Jeep Dodge in Toledo, Ohio, Marc Ray took matters into his own hands when the market got tough, and as a result, the store is growing and more profitable than ever.
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Author Jennifer Murphy speaks to six successful dealers of varying sizes across the county about the combination of old- and new-school tactics that keep their ad budgets low and cars moving off the lot.
Read More →Data analysis yields valuable information about online auto shoppers that can be used in the development and functioning of a dealership’s sales department. When applied to the decision-making process, dealers can use this data to their advantage both online and offline.
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