Rob Anderson
President
ADT Magazine
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Rob Anderson - Think about your presence in the marketplace. What does it say about your dealership? Are you all about: price, warranty, service pre-owned or a combination of these and many others? You have to be “about” something.
Read More →Rob Anderson - With television advertising, there are three main types of advertising campaigns. The first is branded by the manufacturer, these leads however have not decided to purchase from your dealership.
Read More →Rob Anderson - This lead to four years of solid growth prior to rising interest rates and gasoline prices over the past 12 months, so let’s take a page from the manufacturers’ playbook.
Read More →Rob Anderson - Since many of you target customers have less-than-perfect credit, you should first understand that the addresses and phone numbers of “secondary” customers change more often than primary customers.
Read More →Rob Anderson - The best thing about the Internet is its inherent accountability. Every click can be counted and every visitor logged, but you have to know how to make this information work for you ...
Read More →Rob Anderson - Twenty-five percent of prospects would never pick up a phone to give us information, but they’ll gladly get online and provide whatever information we ask for. This is proof positive that the Internet is a powerful tool for ...
Read More →Rob Anderson - The ultimate goal of branding is to cause ‘Top of mind awareness’ (TOMA). TOMA is when a specific brand immediately comes to the mind of the customer when purchasing a particular product.
Read More →Of all new car buyers, 75 percent shop online before making a buying decision. How do you as a dealer use this to your advantage?
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