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Rob Chesney

Vice President, eBay Motors, Marketplaces

Articlesby Rob ChesneyJanuary 21, 2008

Gain Traction With Online Listing Option

Rob Chesney - Vehicle purchase protection is provided by eBay Motors to passenger vehicle buyers who complete their purchase on the site to protect against cases of outright fraud ...

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Articlesby Rob ChesneyDecember 26, 2007

How To Play By The Rules On eBay Motors

Rob Chesney - To build a solid reputation online, begin by providing every detail you have available regarding vehicles you have listed. For example, take pictures of a vehicle from all angles, including any dents, scratches or other imperfections...

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Articlesby Rob ChesneyDecember 15, 2007

Consider Every Online Offer Or Interaction A Sales Opportunity

Rob Chesney - Every inquiry on eBay Motors is a potential buyer and therefore a relationship that needs time and care to cultivate. The goal is to build that question or offer, no matter how insulting or low, into an understanding and ultimately a...

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Articlesby Rob ChesneyOctober 23, 2007

Driving Customers Through Online Search: How To Optimize Web Sites For Search Engine Marketing

Rob Chesney - In order to increase the odds of consumers selecting your dealership, consider search engine marketing (SEM) and search engine optimization (SEO...

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Articlesby Rob ChesneySeptember 16, 2007

Point, Click, Sale: Building an Online Dealership to Reach More Customers

Rob Chesney - The ability to market and sell vehicles online is becoming more critical every day. Below are a few best practices from dealers using eBay Motors to help your dealership make the leap online...

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Articlesby Rob ChesneyAugust 20, 2007

Boost your Online Listings: Online Tools Make Listing, Selling Vehicles Easier

Rob Chesney - A subscription based service, called eBay Motors Local Market, was recently introduced that allows dealers to upload as many vehicles as desired and make them available to buyers within a 100-mile radius...

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Articlesby Rob ChesneyJuly 26, 2007

Your Pictures Are Worth A Thousand Clicks: An Advanced Lesson In Taking The Best Pictures

Rob Chesney - When staging your photographs, select a site with a neutral background. Be sure that the location is free from visual distractions as well (a solid-color wall or an open area in a parking lot are excellent choices)...

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Articlesby Rob ChesneyJune 26, 2007

Online Sales Go Full Circle: Tips And Techniques To Making Sourcing Inventory Online As Easy As Finding A Buyer

Rob Chesney - Just as it does for any buyer, the Internet offers dealers a chance to find the best deal on the best selection of vehicles from across the country and around the world...

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Articlesby Rob ChesneyJune 4, 2007

Big Box Ideas For Maximizing Multiple Listings Tested Tips For Enhancing Online Sales Without Enhancing Your Effort

Rob Chesney - The secret to increasing your sales volumes on the Web is to understanding what online buyers are looking for and understanding the basics of coordinating multiple listings...

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Articlesby Rob ChesneyMay 12, 2007

Describing A Better Sale Proven Techniques For Developing More Professional Descriptions In Your Online Listing

Rob Chesney - They are your one opportunity to both inform and excite buyers – your newspaper listings, radio spots and sales floor conversations all rolled into one...

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