auto dealer in black and red logo
MenuMENU
SearchSEARCH

ADM Names 2015 Dealers’ Choice Award Winners

F&I and Showroom's sister publication has announced the winners of the 11th annual Dealers’ Choice Awards. Voted on by dealers, the program recognizes the industry’s best product and service providers.

by Staff
May 13, 2015
3 min to read


TORRANCE, Calif. — The publishers of Auto Dealer Monthly magazine, F&I and Showroom's sister publication, have announced the winners of the 11th annual Dealers’ Choice Awards. Voted on exclusively by dealers and dealership personnel, the program recognizes the industry’s best product and service providers.

“This year’s awards produced a record number of participants, votes and awards,” said David Gesualdo, publisher of Auto Dealer Monthly and F&I and Showroom. “Each of the winners deserves praise for earning their dealer clients’ praise and loyalty while driving their businesses forward.”

This year’s program featured 29 categories, including two new categories: Compliance Training and F&I Technology. Each voter had to write in the name of their provider in each category and score them on the product or service itself, customer support and service, value, and whether they would recommend the company to another dealer.

To qualify for a first-place “Diamond,” second-place “Platinum” or third-place “Gold” award, a company must be among those that scored above the group average score in each category. There was no Gold winner in the Traditional Auction category; F&I Training featured two gold winners, which marked the first tie in the program’s history.

Representatives of the winning companies will receive an award in a ceremony on Sept. 10, 2015, at Industry Summit in Las Vegas. The complete list of winners is below; look for more coverage in a Special Awards Section in the July issue of ADM.

New-Vehicle Leads

Diamond: Autotrader

Platinum: Dealer.com

Gold: Autobytel

 

Used-Vehicle Leads

Diamond: Autotrader

Platinum: Cars.com

Gold: eBay Motors

 

Special Finance Leads

Diamond: DealerLink

Platinum: CarsDirect

Gold: Auto Credit Express

 

Digital Marketing

Diamond: eBizAutos

Platinum: Dealer.com

Gold: ELEAD1ONE

 

Website

Diamond: Dealer.com

Platinum: eBizAutos

Gold: VinSolutions

 

Chat

Diamond: ActivEngage

Platinum: Client~ConneXion

Gold: Contact At Once!

 

Mobile Media

Diamond: eBizAutos

Platinum: Dealer.com

Gold: Dealer Synergy

 

Social Media Management

Diamond: Naked Lime

Platinum: Ally

Gold: Driving Sales

 

Reputation Management

Diamond: Dominion Dealer Solutions

Platinum: CDK Digital Marketing

Gold: Dealer Refresh

 

Direct Mail

Diamond: ProMax Unlimited

Platinum: Credit Mail Experts

Gold: Strategic Marketing

 

Online Inventory Listing Management

Diamond: eBizAutos

Platinum: Dominion Dealer Specialties

Gold: Auction123

 

Inventory Management

Diamond: Dealertrack

Platinum: vAuto

Gold: FirstLook

 

Sales Training

Diamond: Ziegler SuperSystems

Platinum: Joe Verde Group

Gold: Ally

 

Internet Training

Diamond: Dealer.com

Platinum: Dealer Synergy

Gold: Kain Automotive

 

Compliance Training

Diamond: Compli

Platinum: American Financial and Automotive Services (AFAS)

Gold: United Development Systems (UDS)

 

F&I Training

Diamond: United Development Systems (UDS)

Platinum: Ally

Gold (tie): American Financial and Automotive Services (AFAS)

Gold (tie): Reahard & Associates

 

F&I Products

Diamond: IAS

Platinum: ECP

Gold: RoadVantage

 

Service Contracts

Diamond: CNA National

Platinum: Protective Asset Protection

Gold: AUL

 

Reinsurance

Diamond: Portfolio

Platinum: CNA National

Gold: GSFSGroup

 

F&I Desking Software

Diamond: ProMax Unlimited

Platinum: Reynolds and Reynolds

Gold: Dealertrack

 

F&I Technology

Diamond: MenuVantage

Platinum: MaximTrak

Gold: F&I Express

 

CRM

Diamond: ELEAD1ONE

Platinum: ProMax Unlimited

Gold: VinSolutions

 

DMS

Diamond: Dealertrack

Platinum: Auto/Mate

Gold: Reynolds and Reynolds

 

Online Auction

Diamond: SmartAuction

Platinum: Manheim

Gold: ADESA

 

Traditional Auction

Diamond: Manheim

Platinum: ADESA

 

Captive Finance Company

Diamond: GM Financial

Platinum: Toyota Financial Services

Gold: Ford Motor Credit

 

Non-Captive Finance Company

Diamond: Ally

Platinum: Chase

Gold: US Bank

 

Subprime Finance Company

Diamond: Wells Fargo

Platinum: Regional Acceptance

Gold: Capital One

 

Biweekly Payments

Diamond: US Equity Advantage

Platinum: SMART Payment Plan

Gold: EAC

Originally posted on F&I and Showroom

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →