auto dealer in black and red logo
MenuMENU
SearchSEARCH

APCO/EasyCare credits partners and customers with helping drive 25 years of growth and success

APCO/EasyCare extends a sincere “Thank You” to the consumers, business partners and friends who stand alongside us as we celebrate this significant milestone: 25 years of providing consumers with benefits and services designed to make their vehicle buying and ownership experience more enjoyable.

by Staff
September 15, 2009
3 min to read


25 years of growth and success

APCO celebrates challenges, growth and success by thanking

partners and looking ahead to the future 

APCO/EasyCare extends a sincere “Thank You”  to the consumers, business partners and friends who stand alongside us as we celebrate this significant milestone: 25 years of providing consumers with benefits and services designed to make their vehicle buying and ownership experience more enjoyable.

 “Our focus has always been on growing in partnership with our dealers, agencies, and other industry partners.  At the end of the day, what will determine success for all of us is working together to consistently deliver real value to every EasyCare contract holder,” says Larry Dorfman, Chairman/CEO of APCO – EasyCare.

 In 1984, APCO founding partners Larry Dorfman and Martin Blank saw an opportunity to help vehicle owners keep their vehicles running and looking like new for longer -- the EasyCare vehicle service contract (frequently referred to as an extended warranty) was created and over the years EasyCare Dent Repair, KeyCare, Personal Assistant and other benefits were created to enhance the ownership experience. The company completed a highly successful IPO in 1988 and then developed some very important partnerships, including American Honda Finance, Sonic Automotive, Volvo and others.

APCO was acquired by Ford Motor Company in 1999 and then APCO's employees and equity partners purchased the company back in 2007. APCO has continued its focus on consumer-centric growth with its recent partnership with Motor Trend to create the Motor Trend Certified Advantage program, launching nationwide this month.  www.motortrendcertified.com   

 Dorfman continues, “As many of us are aware, 25 years of history is really made up of a series of moments and events that all together create the overall success of the organization. As an example, we recently received an email from an EasyCare contract holder, Cheri Boettcher, who wrote, ‘When I look to purchase my next vehicle, I once again will turn to EasyCare. The ease in handling claims was far superior to anything I've ever encountered, including factory warranties. I cannot say enough about your product and company. It's very apparent that car dealers feel the same.’ Moments like this are the result of a coordinated effort to deliver a Fair, Fast and Fun EasyCare Experience to every customer, every time … and we look forward to the next 25 years of delivering these types of ‘EasyCare Experiences’”.

 About APCO/EasyCare

Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo.

With over 2.8 million contracts currently in force, APCO has paid over $2 Billion in claims, approximately $180 Million of which was in the last 12 months. They consistently maintain a Better Business Bureau rating of A+, and have been honored with numerous customer service awards, including being named the only Motor Trend Recommended Best Buy extended service contract, the 2008 Dealer’s Choice Platinum Award and many other acknowledgments over the years. Visit their website at http://www.easycare.com.


09/15/09

More Dealer Ops

red, black, and yellow car in a car dealership showroom, Growth Beyond Sales text box, Auto Dealer Today logo
Dealer Opsby Lauren LawrenceJuly 31, 2026

Dealership Profits Decline

While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.

Read More →
Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Ad Loading...
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
Ad Loading...
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →