Automotive Search Marketing Report Highlights Dealer.com for Industry Excellence
The Pasch Consulting Group’s (PCG) 2009 Automotive Search Marketing Architecture (ASMA) study released at this year’s Digital Dealer Conference recognizes Dealer.com as one of top industry leaders in automotive website platforms.
Excellence
Dealer.com Earns Top Industry Award for Best Overall Search Engine PlatformASMA Trophy
Dealer.com has won the Most Comprehensive Search Marketing Platform Award from The Pasch Consulting Group’s 2009 Automotive Search Marketing Architecture (ASMA) study.
The study, released at this year’s Digital Dealer Conference, recognizes Dealer.com as one of the top industry leaders in automotive website platforms. Dealer.com was one of only three vendors to receive a special second award for their automotive marketing platform.
“Dealers looking to consolidate search marketing tools and costs should consider the latest platform enhancements from Dealer.com," said Brian Pasch, CEO of the Pasch Consulting Group and underwriter of the ASMA report.
The ASMA study seeks to provide car dealers with an independent evaluation of automotive website platforms and integrated search marketing tools. The 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing.
The Pasch Consulting Group’s (PCG) 2009 Automotive Search Marketing Architecture (ASMA) study released at this year’s Digital Dealer Conference recognizes Dealer.com as one of top industry leaders in automotive website platforms. Dealer.com was one of only three vendors to receive a special second award for their automotive marketing platform.
Dean Evans, Chief Marketing Officer of Dealer.com was presented with the award the first day of the Digital Dealer Conference. Dealer.com received the "Most Comprehensive Search Marketing Platform" Award for the significant updates to their platform since PCG last reviewed their technology in 2008. According to the study, Dealer.com has improved their inventory listing module and opened up their platform for customers to add unlimited pages of content on the fly. Dealers or their consultants can now also update the important titles and tags for each page on their website which was formerly handled by their technical support team.
Of the 34 platforms reviewed in the 2009 ASMA study, only Dealer.com had a fully compliant search marketing platform that included the broadest selection and most integrated technology for website design, CRM, ILM, Video, and Google Adwords campaign automation.
According to Brian Pasch, CEO of the Pasch Consulting Group and underwriter of the ASMA report, “Dealers looking to consolidate search marketing tools and costs should consider the latest platform enhancements from Dealer.com. The 2009 Dealer.com platform is not the same platform that dealers may have tested years ago.” The platform's new enhancements to Google Adwords management can provide dealers with a competitive edge for search marketing as well as reducing PPC costs.
The 2nd annual ASMA study seeks to provide car dealers with an independent evaluation of automotive website platforms and integrated search marketing tools. The 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing.
This year’s top rated platforms received the first ever engraved ASMA award in honor of their achievement. The results of the 2009 ASMA report were announced to attendees of the 7th Digital Dealer conference in Nashville.
More information about Dealer.com is available online at http://www.dealer.com
About Pasch Consulting Group
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group. Brian is a 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
Visit their automotive marketing website at: http://www.dealer-seo.com
11/05/09
More Dealer Ops
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →