WEST MIDDLESEX, Pa. — Autosoft Inc. announced this week that Carfolks, an integrated marketing and employee retention solution, has become a partner in dealer management system (DMS) provider’s third party integration program, FLEX Connect.

With the Carfolks online community network, dealers are able to build, protect and enhance their online reputation. They can also engage shoppers who are looking for the best dealerships in their neighborhood. By creating individual profiles for each employee within the dealership, customers can post comments publicly to recognize and share positive sales and service experiences by specific employee.

These engagement tools are designed to generate positive organic word-of-mouth advertising to bring consumers into the dealership, officials said. It also creates a mechanism to recognize and retain good employees. The Carfolks program piggybacks on existing advertising placements, so the dealership sees no increase in their traditional marketing budget.

“The partnership will provide Autosoft customers with tools to raise their online visibility, strengthen brand loyalty, and reduce expenses for training and hiring of employees,” said Christopher Morris, senior vice president of business development for Autosoft. “To kick off our partnership, Carfolks is offering a special introductory offer for Autosoft customers, so that they can try the solution free for a limited trial period.”