AutoUSA, the industry’s leading provider of the highest quality, Internet-generated consumer leads to auto dealers nationwide, today announced the launch of a new service that allows consumers shopping online for a vehicle to immediately contact dealers by phone when viewing a classified vehicle listing.  The new phone lead service is part of AutoUSA’s used car inventory lead program, and available for vehicle listings on sites such as kbb.com, AOL Autos and Overstock.com.

 “Down funnel buyers that are researching vehicles often want to contact the dealer by phone if they’re interested in a listing – which makes phone leads extremely valuable,” said Phil DuPree, president of AutoUSA.  “It also gives dealers who include phone numbers on their used vehicle listings a competitive edge in the marketplace.”

 Through the new service, AutoUSA will provide unique phone numbers for each dealership.  Incoming consumer phone calls are automatically tracked and routed to the dealership for handling and recorded for the dealer’s review.  Dealers are only charged for the call if the consumer hasn’t phoned the dealership within the last 30 days, and if the call is longer than 65 seconds.

 “Customers can call a dealership for reasons unrelated to a specific vehicle. We don’t want dealers paying for those types of calls,” says Mike Shawd, AutoUSA’s Director of Sales, who adds “This new program ensures dealers connect with customers quickly and at their peak level of interest, and that they only pay for these high quality phone leads.”

 AutoUSA’s used car inventory lead program lets dealers post their used vehicle inventory at top automotive sites such as kbb.com, AOL Autos, CarPerks.com, Overstock.com, AutoMedia.com, CarDomain.com and AutoUSA’s used car Web site, AutoUSAused.com.   Used car inventory data is pulled through the dealership’s existing polling partners, such as Dealer Specialties, DMI, HomeNet, and many more with no additional effort on the dealer’s part.

 Dealers who sign up for the program can have their used vehicle inventory appearing online within a week.   The program includes a pay-per-lead pricing structure where allowed by law, in which dealers only pay for the leads they receive each month.  Dealers can opt out of the program at any time with a 30-day notice.

 AutoUSA’s used car inventory lead program employs the same stringent filtering and scrubbing process used to generate its award-winning new car leads.  The system eliminates duplicates and filters out leads with missing or incorrect contact information such as phone and email addresses.

 For more information on AutoUSA’s used car inventory pay-per-lead program, call 800-243-9935.

 About AutoUSA (www.AutoUSA.com)

AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, AOL Autos, MSN Autos, Yahoo! Autos, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward’s Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com


08/21/09