Budding Dealer Group Snags Two Ohio-Based MB Stores
A purchasing group led by David L. Peterson, owner of Tafel Motors, has acquired Mercedes-Benz of Cincinnati and Mercedes-Benz of West Chester. Although the terms of purchase have not been announced, the new management team began full operation of both locations on Monday.
LOUISVILLE, Ky. — An automotive group led by David L. Peterson, owner of Tafel Motors, has acquired Mercedes-Benz of Cincinnati and Mercedes-Benz of West Chester (Ohio). Although the terms of purchase have not been announced, the new management team began full operation of both locations on Monday.
The purchasing group also includes Steve Zubieta, previous owner of Mercedes-Benz of Encino (Calif), and Peter Boesen, previous owner of South Bay BMW and South Bay MINI in Torrance, Calif.
“An important factor that impacted our decision to purchase the stores is the people that are already in place,” Zubieta said. “There are a lot of great people at both locations and our plan is to create additional job opportunities in the months to come.”
Both of the newly-acquired locations will retain their current names after the terms of purchase are announced.
The purchasing group noted in its press release plans to acquire additional luxury brand dealerships in various markets throughout the United States.
“We are committed to creating exceptional growth at both dealerships, providing advancement and employment opportunities, as well as contributing and participating in the community as a great corporate citizen,” Peterson said.
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: August Auto Sales
Gas-powered engines still dominate the U.S. vehicle market, but hybrids are gaining ground as consumers look for ways to cut their gas costs.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
