DEARBORN, Mich. — ChannelNet, a provider of digital customer acquisition, retention and conquest marketing, appointed Jaime Lyle as its new vice president of business development and Amir Rizkalla as the company’s senior director of account management for the western U.S. region.

ChannelNet’s executive leadership team has been significantly expanded this year in response to the company’s double-digit growth. The changes ensure the organization will continue to grow and keep pace with technology advances.

Lyle will be responsible for overseeing all new business efforts and identifying and implementing new strategic opportunities and partnerships. Rizkalla has overall responsibility for ChannelNet’s western U.S. accounts and western U.S. accounts and will guide digital solutions and make sure client expectations are met. 

Earlier this year, the company added a vice president of technical operations and product development, a vice president of account management, and a vice president of customer support and services.

“I’m excited to have such talented and experienced professionals join us. Jaime and Amir, along with our other recent additions to ChannelNet’s executive team, better position us to tap new opportunities,” said Paula Tompkins, CEO and founder of ChannelNet. “With the new leadership team now firmly in place, I am confident we will continue to drive innovation and growth and deliver quality results.”

Lyle has more than 15 years of experience in business development, brand strategy, strategic planning, sales and digital marketing. Prior to joining ChannelNet, she worked for Virginia-based Dominion Enterprises in a variety of leadership positions. In her last role, she served as the commercial division’s general manager for software solutions.

“I see many opportunities for growth with our current clients and even more opportunities for new business in many other industries,” said Lyle about her new role. “I believe ChannelNet’s unique ability to provide creative services, technical prowess and client support is what companies need to quickly respond to the fast-changing demands of today’s consumers.”

Rizkalla has a strong background in account management, business development and marketing. He has more than 15 years of experience in the automotive industry. He began his career at Toyota, and most recently he worked in Santa Monica, Calif., for TrueCar, an online consumer resource for buying vehicles.