Chrome Systems Provides VIN Data and Decoding Solutions to eBay Motors
- Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in automotive data, today announced it will provide Chrome’s VIN data and decoding solutions to eBay Motors. The solutions make it easier for sellers to list their vehicles, parts, and accessories, enabling more complete and accurate vehicle listings, and therefore a better experience for buyers and sellers using the eBay Motors website.
Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in automotive data, today announced it will provide Chrome’s VIN data and decoding solutions to eBay Motors. The solutions make it easier for sellers to list their vehicles, parts, and accessories, enabling more complete and accurate vehicle listings, and therefore a better experience for buyers and sellers using the eBay Motors website.
Chrome’s Automotive Description Service (ADS) and Chrome IQ solutions will give eBay Motors the capability to enhance search, providing one-to-one vehicle matching for the most detailed brand, model, trim and equipment descriptions. In addition, eBay Motors will soon utilize Chrome’s Automotive Aftermarket Industry Association (AAIA) Aftermarket Catalog Enhanced Standard (ACES) mapping solution to help merchandise parts and accessories within vehicle listings. Chrome’s ACES mapping solution leverages an industry-wide classification system that helps companies use standardized descriptions designed specifically to simplify the process of listing catalog data.
“With Chrome VIN solutions and functionality, we can help eBay Motors deliver tremendous value to their users,” said Amit Maheshwari, general manager, DealerTrack Data Services. “Fueled by more than 25 years of solid automotive data, our solutions will help ensure that eBay Motors’ customers have the latest and most accurate information possible.”
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers.
04/25/11
More Dealer Ops
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →