auto dealer in black and red logo
MenuMENU
SearchSEARCH

CIMA Systems Hires Industry Visionary as New Chief Technology Officer (CTO)

CIMA Systems, a Customer Interactive Management Application that helps serve as a 24-hour automated business development center for dealerships, announces the hiring of Robert Poon as Chief Technology Officer (CTO).

by Staff
October 23, 2006
2 min to read


New CTO Robert Poon brings years of technology and management expertise to CIMA
Pleasanton, CA – CIMA Systems, a Customer Interactive Management Application that helps serve as a 24-hour automated business development center for dealerships, announces the hiring of Robert Poon as Chief Technology Officer (CTO). With over twenty years of experience with companies such as Oracle and IBM, Poon brings a wealth of expertise and experience in software development, hardware, and effective management to CIMA Systems. As CIMA Systems CTO, Poon will manage the software development and internal operations teams.

Poon’s impressive resume of technology expertise includes his most recent position as Senior Vice President of World Wide Data Center Operations at Oracle. Prior to that, Poon held the position of Vice President of Operations at IBM, and before that the position of Corporate Vice President and Officer at ComDisco. He attended the Illinois Institute of Technology for undergraduate studies in chemical engineering, and his PhD from Vanderbilt University in computer science.

“Robert’s substantial hands-on experience with software development, hardware and operations on a global basis with elite companies will be invaluable as CIMA continues to lead the way in marketing/customer communications,” said Garry Carter, COO, CIMA Systems.

CIMA Systems is a Customer Interactive Management Application that helps serve as a 24-hour, automated business development center for dealerships, offering revolutionary software that delivers the very best customer communications the way the customer wants to be reached – by phone, email, direct mail or text messaging.

More Dealer Ops

Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
Ad Loading...
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Ad Loading...
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →